When you look at those two videos [2010 vs 2012] side by side, it almost appears that the company has executed one of the most artful startup pivots ever, but that’s not the case at all. Those check-ins, points, badges and mayorships were never anything more than a ploy to get people to keep pulling out their phones and sending their location to foursquare, all while the company was building up the huge data set they needed to power recommendations and other features. Listen closely to the old video and you’ll hear a lot of the same ideas presented in the new one, like recommendations and “making your city easier to use.” There’s no mistaking that foursquare was on exactly the same path then as they are now. Sure, the badges and mayorships are a fun diversion, but the real meat of foursquare has been, and always will be, the tips and recommendations they’re able to provide. Foursquare won’t kill the gaming aspects anytime soon (if ever), but they’ll continue to take a back seat.

“New foursquare intro video distances them from the check-in” sur AboutFoursquare (January 26th, 2012)

My favorite part of running this company is seeing people “get” the transformation from “game mechanics and checkins are cute” to “with 1.5bn checkins, we can change the way you experience your neighborhood”.

But if you think the gaming mechanics “will take a back seat” you’re mistaken… we’re just waiting till we have the resources to amp them back up again.  Not to show our hand at all, but do you really think all those “Level 6 Coffee” badges are just for fun and games?  :)

(via dpstyles)

Source: aboutfoursquare.com

75 Notes/ Hide

  1. une-assurance-sante reblogged this from c0wb0yz
  2. cicaleepb7836 reblogged this from dpstyles
  3. une-assurance-auto reblogged this from c0wb0yz
  4. la-mutuelle-sante reblogged this from c0wb0yz
  5. net-mutuelle-sante reblogged this from c0wb0yz
  6. maillot-de-football-pas-cher reblogged this from c0wb0yz
  7. pneu-moins-cher reblogged this from c0wb0yz
  8. ac-voyage reblogged this from c0wb0yz
  9. achat-de-pneu-pas-cher reblogged this from c0wb0yz
  10. custom-tiles reblogged this from morganmissen
  11. eric-bechtold reblogged this from morganmissen
  12. referencement-caen reblogged this from c0wb0yz
  13. humblegenius1 reblogged this from brendangallagher
  14. cosmopolitanism reblogged this from dpstyles
  15. brendangallagher reblogged this from dpstyles
  16. darushimo reblogged this from dpstyles and added:
    think, dpstylez.
  17. woody reblogged this from pegobry and added:
    As a burgeoning foursquare junkie, this is important.
  18. tnlnyc reblogged this from marksbirch
  19. s4xton reblogged this from dpstyles
  20. pegobry reblogged this from dpstyles
  21. tedr reblogged this from dpstyles
  22. onlain reblogged this from dpstyles
  23. christenduong reblogged this from dpstyles
  24. nathenmcvittie reblogged this from dpstyles
  25. marksbirch reblogged this from dpstyles and added:
    The games were fun an all, but they never really mattered. My guess is that Dennis and the crew have a few tricks up...
  26. dpstyles reblogged this from morganmissen and added:
    My favorite part of running this company is seeing people “get” the transformation from “game mechanics and checkins are...
  27. morganmissen reblogged this from pegobry
  28. c0wb0yz posted this